Case StudyRestaurant & Nightlife

How Warren Naples turned a secret whiskey lounge into a Social Media Powerhouse

239K+ views. 157K+ accounts reached. Building a digital presence from scratch to drive real-world foot traffic in Downtown Naples.

Campaign Performance · 2026

239K+
Total Views
157K+
Accounts Reached
3,400+
Total Sends/Shares
969+
New Followers

Customer Overview

Warren Naples

Warren Naples is a premier restaurant and whiskey lounge located in Downtown Naples. Known for its extensive whiskey collection, high-end steaks, and "secret" lounge atmosphere, the business offers a sophisticated experience for residents and visitors alike.

The Challenge

Starting from scratch in a competitive market

Before partnering with Only In Naples 239, Warren Naples had little to no established social presence. Despite having a world-class venue and menu, they needed to bridge the gap between their physical location and the digital world where their target customers spend their time. The goal was simple: turn digital attention into physical foot traffic.

The Solution

Full Social Media Takeover & Management

We didn't just run ads for Warren; we took over their entire social media presence. By handling every aspect of their account -from professional video production to daily management and strategic distribution -we were able to build a cohesive brand identity that resonated with the local community.

  • Complete Social Media Takeover and Account Management
  • Professional Reels highlighting the 'secret lounge' atmosphere
  • Educational content focusing on the premium whiskey and cocktail program
  • High-end food cinematography to showcase the dinner menu
  • Direct calls-to-action driving profile visits and bio link taps
  • Consistent collaborative posts to inherit OIN239's local authority

Post-by-Post Results

Real insights from the campaign

Atmosphere Feature

One of Downtown Naples' Best Lounge Vibes is Hiding in Plain Sight

47,213
Views
32,887
Accounts Reached
488
Shares
285
Profile Visits
141 Follows197 Saves50 Link Taps
The 'Secret' Hook

Downtown Naples Has a Whiskey Lounge That Feels Like a Secret

38,091
Views
25,263
Accounts Reached
753
Shares
270
Profile Visits
111 Follows43 Link Taps25 Address Taps
Menu Spotlight

This Downtown Naples Whiskey Kitchen Serves Life Changing Steaks

27,239
Views
16,462
Accounts Reached
291
Shares
119
Profile Visits
78 Follows70 Saves582 Likes
Signature Drink

This Downtown Naples Bar Does Old Fashioneds Different

17,517
Views
11,354
Accounts Reached
287
Shares
82
Profile Visits
55 Follows88 Saves625 Likes
Anti-Basic Dining

“The Naples Dinner Spot for People Who Don’t Do Basic”

30,070
Views
19,592
Accounts Reached
324
Shares
305
Profile Visits
149 Follows99 Saves39 Bio Link Taps29 Address Taps
Spirits Museum

This Naples Bar Is Basically a Spirits Museum

40,859
Views
26,280
Accounts Reached
525
Shares
535
Profile Visits
232 Follows174 Saves69 Bio Link Taps66 Address Taps
Whiskey Library Reel

You, Me & This Whiskey Library in Naples

30,913
Views
21,684
Accounts Reached
780
Shares
591
Profile Visits
202 Follows191 Saves59 Bio Link Taps58 Address Taps
Barrel Release Event

Naples Is Getting a One-Night Barrel Release Party for the World’s Best Bourbon

7,273
Views
3,720
Accounts Reached
127
Shares
40
Profile Visits
1 Follows14 Saves174 Likes

Results

From zero presence to a local staple

The partnership turned Warren Naples into one of the most talked-about spots in Downtown Naples. The campaign didn't just generate views; it generated intent. With hundreds of profile visits and direct taps for business addresses and bio links, the digital strategy translated directly into table bookings and lounge visits.

Even major celebrities have taken notice. Millie Bobby Brown visited as a new customer after discovering Warren through its social media presence. This level of visibility and social proof is what happens when you combine world-class content with Naples' largest local media brand.

“Warren Naples had little to no established social presence before working with us. We built its content strategy from the ground up with professional video, consistent publishing, and targeted local promotion, turning social media into real awareness and foot traffic.”

OIN
Campaign Manager
Only In Naples 239

At a Glance

  • ClientWarren Naples
  • CategoryRestaurant & Whiskey Lounge
  • LocationDowntown Naples, FL
  • CampaignFull Social Media Takeover
  • Services UsedFull Account Management, Video Production, Feature Reels
  • Outcome239K+ views, 969+ new followers

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