How Cars on 5th achieved its highest marketing reach and engagement through Only In Naples 239

Customer Overview

Cars on 5th

Cars on 5th is one of Naples' largest annual automotive events, attracting residents, visitors, collectors, exotic-car enthusiasts, sponsors, and participating businesses. The event has become a signature fixture in the Naples calendar - drawing thousands of attendees and significant media attention each year.

The Challenge

Maximize local awareness for an already successful event

Cars on 5th was already a successful and well-established event, but its organizers wanted to maximize local awareness and keep the event in front of as many Naples-area residents as possible across multiple marketing channels. The challenge wasn't building awareness from scratch - it was finding a channel powerful enough to meaningfully move the needle for an event that already had strong recognition.

The Solution

Dedicated local coverage across the full OIN239 audience

Only In Naples 239 amplified Cars on 5th through dedicated local coverage, promotional content, event updates, collaborative posts, and direct distribution to one of Naples' largest digital audiences - 169K followers with 48.8M views per quarter.

• High-engagement event announcement posts and Reels
• Ticket giveaway campaign to drive entries and organic shares
• Important event updates and announcements distributed to the full OIN239 audience
• Collaborative posts tagged with the Cars on 5th account for cross-audience reach
• Locally focused storytelling designed to generate conversation and community interest
• Pre-event and day-of coverage to sustain momentum through the event window

Post-by-Post Results

Campaign performance breakdown

Results

The #1 marketing channel for the 2026 event

Following the 2026 event, Cars on 5th reported that Only In Naples 239 delivered the highest reach and engagement of any marketing channel used - outperforming every other paid and organic channel the event team ran. The partnership brought significant additional attention to an already major Naples event and placed Cars on 5th in front of a broad, highly engaged local audience of residents, businesses, county officials, and SWFL visitors.

Critically, the organic reach went beyond followers - content spread through shares, DMs, and community conversation to reach people who had never followed either account. That word-of-mouth amplification is what separates OIN239's local audience from standard paid advertising.

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