How BuzzOFF SWFL built a lead-generating digital presence from zero with Only In Naples 239
378K+ views across three posts. $250,000 in proposed project value in the first month. A pipeline that grew faster than the team could handle.
Combined Campaign Results
Customer Overview
BuzzOFF SWFL
BuzzOFF SWFL is a local, family-owned pest control company serving homeowners and businesses throughout Naples, Collier County, and Southwest Florida. The company specializes in automated mosquito misting systems and outdoor pest solutions - giving SWFL residents their backyards back year-round.
The Challenge
Starting from zero in a market full of established competitors
BuzzOFF SWFL had virtually no digital presence, a website receiving little to no traffic, and no reliable source of online leads. The company needed to quickly build awareness and reach local homeowners actively searching for mosquito control, pest services, and automated misting systems - competing against larger, longer-established operators who already dominated local search.
The Solution
Immediate local reach through the OIN239 platform
Only In Naples 239 gave BuzzOFF SWFL immediate access to a large, engaged local audience - shortcutting the months it would take to build organic reach from scratch. Every post was crossposted to Facebook, doubling distribution with no additional effort.
- Sponsored promotional placements on the OIN239 Instagram and Facebook platforms
- Educational content campaigns built around common SWFL pest problems homeowners recognize
- Filming and promotion of real service installations to build authenticity and trust
- Automated mosquito misting system features introducing the product to homeowners unfamiliar with it
- Father & son business spotlight to humanize the brand and build community connection
- Clear calls to action on every post driving property assessments and estimate requests
- All posts crossposted to Facebook for maximum combined reach
Post-by-Post Results
Three posts. 378,000+ views. All crossposted to Facebook.
This Father & Son Team Built a Business Keeping SWFL Outside
Crossposted to Facebook · Collaboration with @buzzoffswfl
This Is How Naples Homeowners Are Taking Back Their Yards This Summer
Crossposted to Facebook · Collaboration with @buzzoffswfl
How Homeowners Are Making Their Backyards Bug-Bite Free
Crossposted to Facebook · Collaboration with @buzzoffswfl
Results
$250,000 in proposed project value - month one.
During the first month of the partnership, BuzzOFF SWFL received new opportunities representing approximately $250,000 in proposed project value - a direct result of OIN239 promotional placements reaching tens of thousands of local homeowners.
Over the first three months, Only In Naples promotions generated a steady pipeline of residential and commercial leads representing hundreds of thousands of dollars in potential work. The content strategy - built around educational storytelling, real installations, and locally relevant pest problems - drove qualified inquiries from homeowners who were already primed to buy.
The volume of incoming opportunities grew to the point that BuzzOFF SWFL began evaluating additional staffing to support the increased workload - a problem every growing service business wants to have.
Coming Soon
Video Testimonial
A full on-camera interview with the BuzzOFF SWFL team is coming soon.
By the Numbers
At a Glance
- ClientBuzzOFF SWFL
- CategoryPest Control / Home Services
- LocationNaples, FL & Collier County
- Starting PresenceVirtually none
- Services UsedFeature Posts, Spotlights, Facebook Crosspost
- Month 1 Result$250K+ in proposed project value
Reach thousands of local homeowners and turn digital visibility into qualified leads.
Whether you're starting from zero or looking to scale what's already working, Only In Naples 239 puts your business in front of the SWFL audience that matters.